What Is Google Consent Mode?

Google Consent Mode is a privacy-focused framework that allows websites to adjust the behavior of Google tags based on users' consent choices. It enables you to collect data in a compliant way, respecting user preferences while maintaining the functionality of essential services like Google Analytics and Google Ads.

With Consent Mode, you can achieve the following:

- Control Tag Behavior: Modify how Google tags (e.g., analytics and advertising tags) behave depending on the user's consent for specific categories, such as ad storage or analytics storage.

- Recover Data in Compliance: Even when users decline certain types of tracking, you can still collect aggregated and consent-free data to maintain insights and optimize your services.

Our CMP- Cookienovo and Google Consent Mode Integration

To streamline compliance and optimize user experience, our Consent Management Platform (CMP) fully supports Google Consent Mode. We have implemented the following features and requirements:

- Automatic Integration: Google Consent Mode is seamlessly integrated into our CMP, requiring no additional setup for you. Our system automatically transmits consent signals to Google tags based on user preferences.

- Support for Default Consent States: Before a user provides consent, our CMP ensures that Google tags operate under predefined consent states (denied for analytics and ads by default), guaranteeing that no unauthorized data is collected.

- Dynamic Consent Updates: When users interact with the consent banner, their preferences are dynamically communicated to Google tags in real-time, ensuring immediate compliance.

- Easy Implementation: By simply embedding our CMP script into your website, you can fully enable Google Consent Mode without the need for complex coding or configuration.

- Detailed Compliance Reporting: Our CMP provides reporting tools that allow you to verify consent status and tag behavior, ensuring transparency and accountability.

Why This Matters

Implementing Google Consent Mode through our CMP helps you:

- Stay compliant with global privacy regulations like GDPR and ePrivacy.

- Maintain user trust by respecting their privacy choices.

- Continue to gather essential data for business optimization in a compliant manner.

With this integration, you can confidently manage consent and data collection across your digital platforms.