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🎯 Google Consent Banner Requirements

Kompletný sprievodca požiadavkami Google na cookie bannery

📋 Required Banner Elements

1

Personalized Advertising Notice

Banner must explain that data is collected for personalized advertising purposes.

"We use cookies... for personalized advertising purposes..."
2

Google Privacy Policy Link

Banner must include a link to Google's privacy policy.

Google Privacy & Terms
3

Affirmative Consent Options

Banner must provide clear options for users to consent to data collection.

✅ Allow All | ❌ Deny All | ⚙️ Settings

💡 UI Recommendations

Banner Template Selection

When enabling Consent Mode, the CMP interface should recommend using the Google-compliant banner template.

Automatic Compliance Features

The following features are automatically enabled when Consent Mode is turned on:

  • Personalized advertising notice in banner text
  • Google privacy policy link
  • Proper consent mode default commands
  • All required consent types (ad_storage, analytics_storage, ad_user_data, ad_personalization)

🔧 Implementation Examples

Example Banner Text:

"This domain is using cookies. We use cookies to collect and analyse information on site performance and usage, to provide social media features, for personalized advertising purposes, and to enhance and customise content and advertisements. Learn more | Google Privacy & Terms"

Consent Mode Implementation:

// Set consent defaults before any Google tags
gtag('consent', 'default', {
'ad_storage': 'denied',
'analytics_storage': 'denied',
'ad_user_data': 'denied',
'ad_personalization': 'denied'
});

✅ Compliance Checklist