How to manage cookie consents for 30 clients from a single account

If you manage websites for clients, cookie bars quickly turn from a trifle into an operational problem. One client wants WordPress, another Shopify, a third a custom site. One uses GA4, another Meta Pixel, a third Hotjar and affiliate campaigns.

With one website you can check many things by hand. With 30 clients you already need a system.

The agency problem

Agencies most often deal with:

• different technology stacks,
• different marketing scripts,
• outdated cookie declarations,
• the client's lawyers' requirements,
• the need to export consents,
• Google Consent Mode,
• clients who add plugins themselves,
• responsibility for what actually runs on the site.

If every client uses a different CMP tool, management is hard. Each has a different interface, a different way of exporting, different billing and different settings.

Central management makes sense

A CMP for agencies should make it possible to:

• have multiple client websites in one account,
• quickly add a new domain,
• manage cookie bars per client,
• separate access rights,
• run regular scans,
• export consent records,
• turn on Consent Mode v2,
• use a unified deployment standard.

This saves time and reduces the risk of forgetting about some website.

Standardize the process

Recommended process for an agency:

1. When onboarding a client, run a cookie scan.
2. Create a cookie bar and declaration.
3. Sort the cookies into categories.
4. Set up auto-blocking of optional scripts.
5. Turn on Consent Mode v2 if the client uses Google tools.
6. Test acceptance, rejection and changing the consent.
7. Save an export or a screenshot of the settings for the client.
8. Set up a regular rescan.

If you have this process documented, you can repeat it with every client.

What to communicate to the client

The client often does not want to hear technical details. They want to know whether the site is fine and whether their data will work.

Good reporting can contain:

• the date of the last scan,
• the number of cookies found,
• a list of third parties,
• the status of Consent Mode,
• the status of auto-blocking,
• recommended fixes,
• information on whether the consents are exportable.

Such a report comes across as professional and easy to understand.

Beware of liability

An agency should not promise a legal opinion if it does not provide one. It should, however, deliver a technically correct solution and materials that the lawyer or the client can review.

A practical wording:

We have taken care of the technical setup of the cookie bar, the cookie scan, blocking of optional scripts and the recording of consents. We recommend having the legal texts reviewed by the client's legal advisor.

How Cookienovo helps

Cookienovo is a good fit for agencies because it combines:

• multiple websites in one system,
• fast deployment,
• a cookie scan,
• a cookie declaration,
• consent management,
• exports,
• Consent Mode v2,
• the option of a unified process across clients.

For an agency this means less chaos and more control.

Conclusion

Cookie compliance with multiple clients is not about installing some banner for everyone. It is about process, control and repeatability.

If you can show the client what is happening on the site, which cookies it uses and how consents are stored, you have a stronger position as an agency.

Take a look at the Cookienovo solution for agencies and manage your clients' cookie bars from one place.

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